I Don't Buy Things At Victoria's Secret

I don't buy anything at Victoria's Secret. Not one little thing. Nothing. Never. I haven't for 12 years.

I'll tell you why and I'll tell you my story: I used to buy various things there. In high school and in college, I actually loved buying things there because I thought that somehow purchasing items from that particular store would make me more sexy, more beautiful, more of what a woman ought to be. I wouldn't have admitted to that, even to myself. But the belief was there in me, inside of me. 

My favorite perfume scent in the whole world is actually from Victoria's Secret: it's called Love Spell. I think it is one of the best smells in the whole world, and most other perfumes spell a little gross to me. But I haven't worn Love Spell in 12 years.

When I was in the final years of college, Jesus started talking to me about what it means to be a woman, and what it means to be beautiful. He even started talking to me about the word 'sexy.' I had thought for most of my life that in order to be beautiful, I had to be like a woman on TV or a woman on an advertisement. I had thought that sexy could only be the world's definition of sexy- inappropriately unveiled, fashionable, tons of makeup, really done-up hair...I never imagined that beautiful, and sexy, and what a woman ought to be was just the way I was, without trying to BE or BECOME anything else. 

As I said, Jesus started teaching His way, and He started changing my thoughts. Little by little, He introduced me to new ways of thinking, like, "I already AM beautiful. Just the way I am. The true equation is 'me plus NOTHING equals beautiful, even sexy (Can I say that publicly on my blog? Yikes!), and just the way a woman ought to me.' It's all because I've been created by Someone. It's not me who chooses about the way I am. I've just been made that way."

As I learned those things, I started realizing how honestly wrong stores and pictures and advertisements like Victoria's Secret are. There's lots of reasons why they're inappropriate and downright wrong, but let me just share a few. Let me start with the precious woman who is the model in the picture in the window. She is precious. She is made by God. She is valuable and worth so much. And yet, through her picture, through her inappropriate unveiling of herself and her beauty, she is treating herself, her body, and her beauty first of all like it needs all kinds of enhancements and that the equation is 'her plus a ridiculous this and this and this' to equal beauty. It's just wrong. And sad. For her as a person, as a human being, as a soul, it's so broken. Second of all, she is treating her beauty like it is cheap and worthless because it's available for the entire world to take and see and use. Her beauty is meant to be honored, to be cherished, and instead it's sold. By a company. For their benefit.

Another reason Victoria's Secret is so wrong in what they're doing and how they're doing it, is because not only is the woman believing a wrong equation about herself, but she is helping to blare that equation out to every woman and girl who passes the store, who sees an advertisement, who knows about that establishment. It's a place that is screaming at the world the lie that women are not beautiful or sexy or 'woman enough' as they are. They need to be this sexualized object simply to be beautiful or sexy. And worse than that, they're doing all of that for money. I am wishing to say that it's the height of exploitation of women, preying on their desire to be beautiful (and behind that desire, to be loved and wanted and chosen and powerful in their beauty), but there are even darker realms in the exploitation of women, so I can't really say it's the height. But it's UP THERE.

And maybe worst of all, Victoria's Secret, and places like Victoria's Secret are screaming messages, without words, to the next generation, to those whose minds and worldview and perceptions are still being established and formed: to our daughters, to our sons. Her image says to our daughters, "Use your sexuality like this to become beautiful...pay us to become what you long to be...you need to be more to be good enough..." Or to our sons, the image calls out, "Come to me, I will give you what you need...satisfy yourself in me, in images like me." It's heartbreaking. And we walk right past the store, not knowing what to say or how to say it, and all the while, her messages are screaming, screaming, screaming messages to our children walking next to us.

So that's why I don't purchase anything from Victoria's Secret. I've made a commitment to myself that I never will for the rest of my life. Sure, I still have the desire to, because I still, to this day, dearly miss the scent of Love Spell, and I've never found a perfume I like as much as that one. And I'm sure their things are pretty. But those 'sacrifices' are a small price for me to pay. It's not worth it, not WORTH IT ONE BIT, for me to use even a penny to endorse the way they've chosen to portray women, and the messages they send out to the world about the way a woman should be and has to be. I will never support that endeavor. 

#restGIRLhope

I Want More

2 months ago in June, we were in Target together. The five year old, the three year old, and me, the Mommy. We were walking through the toy section, looking at baby dolls. 

"You can each pick out one baby doll. It'll be your gift from your sister for your birthday." I hadn't taken the time to take each girl individually to shop for her sister's birthday, so I let them each pick their own toy, and that would be their birthday present from their sister. If that makes sense. 

"Now, this is a special toy, girls. It's a gift from your sister. I want you to choose carefully because I want you to enjoy this gift for a loooong time. I don't want you to get home and play with it for one day and then forget it. I don't usually buy you new toys. I don't want you to throw it in a pile of other toys and then beg me to buy you a different toy. It's your special baby that I want you to care for and enjoy for lots and lots of days, OK?"

As if I could make that happen just by stating it in the middle of Target.

But they assured me that this could NEVER happen. They swore their undying affection for these specific baby dolls. Never to leave their arms again, they pledged, and faithful mommies they would be.

They searched carefully for the perfect baby doll for sixty minutes, picking each one up, holding it in their arms to 'test how it feels.' Finally, they each had their selection and off we went to home, with the 'very special' new toy in their arms.


Later in the summer, we were happily picking blueberries with lots of cousins and aunts and uncles. 

Uncle Carlos said that the person who found the biggest blueberry would get a prize. The five year old searched and searched, and when she presented her plump berry to him, she won the prize. Five whole dollars from Uncle Carlos.

So we went to Walmart. And we perused the toy aisle. Pretty similar to the 'special baby doll' selection. Only 'the best toy ever' would make the cut for using her biggest blueberry winnings: the five whole dollars. Each potential candidate was taken down, held, carried around, tested for 'how it feels'...until what seemed like hours later, a small memaid was selected and deemed worthy to take home.


Both the birthday baby dolls and the small mermaid were held in high esteem for several days. Maybe even a week. They were taken everywhere. Talked to. Held. Played with. Enjoyed.

But eventually, their newness wore off. 

And where are they now? Laying, forgotten, on the floor of the car. The other is tossed casually into a pile of stuffed animals. No longer so special. No longer desperately 'needed' as was so passionately delcared when we were in the toy aisle of Target. 


I noticed those toys a few times in the past week or so. I noticed them because I thought to myself how similar I am. Similar to my little girls. The five and the three year old. Because I, too, think that I so desperately need new, I so desperately need more

How many items of clothing in my closet have I thought about, wanted, and looked for until I found the 'perfect' selection? And how many of those things are now deemed useless when I open my closet and think that I have 'nothing to wear'? How many times do I think that I need more?

Those two little baby dolls and the small mermaid remind me every time that I happen to look at them that I really do have enough, and that getting more will not make me feel happy, satisfied or fulfilled. No matter how much I think they will when I'm in the big-people's version of 'the toy aisle of Target.'

#restGIRLhope